“Kate People” promote to form a sound cultural corporation atmosphere by shaping a good staff image. We consider the enterprise culture construction the momentum to build core competitive force and maintain sound and sustainable development, which also serves as the value, mission, behavior rule and way of thinking to be shared, succeeded and developed by all staffs and our partners.

1 、Ideology: doing responsible business and being a responsible Kate people.

       Kate stresses that, each individual and the enterprise shall bear a respective long-term goal, maintain balanced development of individual goal and enterprise goal, and that balanced development of enterprise goal and social development.

       As a corporation with strong social responsibility, Kate will be responsible for each custom with willingness, responsible for employees with sincerity and for our nation and society with solemn commitment. Every division is held liable for the integral development of our business, so is every supervisor at each level to his subordinates.

       A Kate Person with a sense of social responsibility should first of all be responsible for himself and his family. He should be responsible for others with a placid mental attitude and pragmatic working style and be friendly to his colleagues. He should be responsible for, and work hard for his job and the corporation with serious attitude. Every Kate member should be an eligible citizen with a national spirits and strive for our environmental protection and social improvement.

2 、Corporation Spirit: Pioneering, excellence, pursuit and discontented

       No advance means withdrawal, and development is the everlasting pursuit of Kate. With the discontented and pioneering spirits we’ve accomplished so many achievements in career and enterprise development. Kate advocates the awareness of being contented in life and individual enjoyment, and the comprehension of life value and significance through our career development.

3 、Qualifications for Kate People: Personality, Morality, Intelligence and Determination

       A lofty personality can be a kind of passport in all undertakings.

       The recruitment principle of Kate is sound morality prevailing intelligence while taking into consideration of both. We’ll provide a spacious stage for those to display their talents to utmost.

       A good moral quality consists of a profound vision, honest attitude and candid actions. Only the breast as wide as a sea can accommodate all the rivers. And tolerance is the reflection of being just and honest. Also being honest is the reflection of maturity. To be honest requires hard-working, courage and modesty, it needs to be practical and realistic. Kate Person also needs to treat people or matters with a candid an equal attitude and put himself in others’ shoes.

       Wisdom springs from practice and learning. A Kate Person should have a proper knowledge structure, which requires him to combine theory and practice together. We suggest staff to learn from work and work from learning.

       We refer to determination as confidence and perseverance, which needs practice and hardworking. It is supported by the power of personality, made confident by wisdom. Only by a strong determination can we succeed in our cause and make contributions to our society.

       We should be efficient while keeping a low profile. Keeping a low profile helps maintain a sound and positive ambience around; while, be efficient with work enables you to win support and reputation.

4 、Operation Ideology: Our mission is to resolve your problems in production

       It is our duty to resolve the technical problems for customs and offer you the best products to your taste. We regard seriously customs’ problems and each consignment. It is the unique method to integrate medical techniques, service plan and personal determination. We’ll endeavor to deliver to customers the best products and services, and assure them with more achievements.

5 、Management Ideology: Embrace a broad ideal, create a green world, fulfill clean production, and promote the development of harmonious and civilized society.